Custom B2B E-Commerce for High-Scale Tire Logistics
Primetiresupply.ca is a comprehensive, full-stack B2B platform engineered from the ground up to handle the complex logistics and inventory requirements of the tire and wheel industry.
The Challenge
"The client needed to manage a massive catalog of over 30,000 SKUs from various vendors, each with sophisticated, frequently changing pricing rules for both wholesale and retail branches. Existing off-the-shelf solutions couldn't handle the scale or the specific search requirements of the tire industry."
The Solution
We built a high-performance Next.js platform integrated with Shadcn UI to deliver a seamless, high-speed shopping experience. This is supported by a dedicated API server designed to handle high-frequency queries from external applications and third-party integrations. The system features an automated import engine for large-scale vendor data, a custom pricing rule engine that applies wholesale/retail logic in real-time, and an advanced search system tailored for tire specifications.
Execution Highlights
External API Architecture
Custom-built API server dedicated to handling complex queries and data requests from external apps and partner integrations.
High-Scale Data Pipeline
Importing and managing 30k+ active SKUs on a regular, automated schedule from multiple vendors.
Dynamic Pricing Engine
Sophisticated rule-based pricing that automatically calculates margins for both wholesale and retail customers.
Advanced Tire Search
Custom-designed filter architecture for size, season, brand, and model with sub-second response times.
Complete Operations Module
Full-cycle management including dedicated modules for returns, rebates, and vendor/customer tracking.
Technology Stack applied
Key Outcomes
Seamless management of 30,000+ specialized SKUs with 100% data integrity
Automated real-time pricing updates across wholesale and retail tiers
Industry-leading search performance with multi-dimensional filtering
Robust API infrastructure handling thousands of daily external queries